The development of the Fracomina brand over the years is closely related to that of the retail plan. From 2010 to nowadays, there were over 20 open "signs" between management, partnership and corner projects. In 2017, the openings of flagship stores, such as Napoli and Chicago, indicate the brand’s new course.
New Fracomina stores have been designed in a perfect contemporary style. Thanks to the "open source" concept, these can be attuned to each location without ever losing their identity. The goal is to display to the public with a style which respects the brand’s image and makes it recognisable anywhere.
Fracomina is a brand selected by more than 2000 multibrand stores aiming at meeting customers’ fashion requests.
Italian style and international trends are the features able to meet the targets of average-high customers.